It's important to target your marketing efforts to where they will bring the greatest return:

•   Build a well-defined customer base
•   Gain customer loyalty
  
•   Maximize repeat customer visits

Building with Information

Today's consumer values information over merchandising.  Excellent information, delivered well, is a powerful tool for building your customer base and maximizing the value of that base.

Information vs. Merchandising

Information-based marketing presents relevant knowledge in a usable format.   Based on the targeted customer's needs and wants, information-based marketing places your business in the role of "trusted advisor" and expert in the field. 

Merchandising focuses on the product, not the customer.  Merchandising bombards the consumer with "stuff" at a "price."  It's a difficult strategy often resulting in a mixed outcome.  Others offer the same products, perhaps at a lower price.  Why should they buy from you? 

Information, in the form of expertise, and local service, positions your business in the best light and guarantees the loyalty of your customers.  Studies show that it is six times more difficult to get a new customer than to retain an existing customer.  As well, referrals from existing customer are the easiest way to expand your customer base.

Call us to learn more about targeting new customers and leveraging your existing customer base with an efficient, affordable strategy.

Contact us at info@acornadvisors.com or (319) 290-7733 to learn more!